E - Commerce Fundamentals - OTEAcademy
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E – Commerce Fundamentals


Intracompany training. Upon request.





12 – 20


There are no prerequisites.

About this training

The training course which introduces basic skills and terms of E-Commerce.

The course is carried out by OTEAcademy in partnership with the Greek E-Commerce Association, GR.EC.A, and the scientific support of the E-Business Research Center of Athens University of Economics, ELTRUN.

“E-Commerce Fundamentals” workshop aims to cover the increasing demand of established and new enterprises, which have integrated into their strategic planning investment in E-Commerce. Applying in practice the saying “Well begun is half done”, the two-days course will teach and train the professionals basic skills they need to know before progressing correctly and efficiently into the first step of E-Commerce.

The trainers are renowned and accomplished executives, who possess considerable experience and expertise. The participants will receive certification acclaimed by the E-Business Research Center – ELTRUN.

Learning Objectives

What you will learn

The training course is based upon two basic pillars:

  1. Business planning, legal framework, technical application and operating an E-Shop
  2. Digital promotion and advertisement, analytics and social media

More specifically, during the first course the following modules will be taught:

  • Why should I invest in e-commerce
  • Create and business plan and define KPIs for definite success
  • What do I have to know about legal framework
  • E-commerce logistics – Fashion Case Study
  • B2B E-Commerce: practical solutions and successful applications
  • Human centric experience as a factor which comprises the best price for the E-consumer
  • E-commerce strategy marketing: five steps to develop your enterprise
  • Metrics and data: their significance for the e-enterprise
  • Export marketing strategy: Sole case study
  • Implementing E-mail marketing in the strategy
  • Affiliate marketing 101:A quick guide to successful affiliate programs
  • UI-UX’s value for an e-shop to succeed
  • Develop credible e-shops and build up the consumer trust