Personal Branding

The training program focuses on the creation and continuous development of a personal brand, which serves as a key tool for strengthening both personal and professional identity. 

Its goal is for participants to understand the importance of personal branding in today’s competitive environment and to acquire the skills needed to effectively shape and communicate their professional image. 

Through thematic modules such as SWOT analysis, goal and value setting, crafting a personal message, and managing social media presence, participants learn how to identify their strengths, address weaknesses, and develop a strong personal profile. 

The program provides practical tools and strategies that contribute to maintaining professional competitiveness and fostering meaningful professional relationships.

The program covers the following domains: 

• Creating & Evolving a Personal Brand
• Understanding the Importance of Personal Branding
• SWOT Analysis, Goal Setting & Defining Values
• Managing Presence on Social Media
• Practical Tools