Customer Journey Mapping

The Customer Journey Mapping training program by OTEAcademy is a key tool for understanding and enhancing the Customer Experience. 

With long-standing participation in the global CXPA network and a team of highly certified professionals, OTEAcademy offers a workshop that enables participants to map the customer’s “journey,” capturing their emotions and experiences at every brand touchpoint.

In a world where each interaction generates hundreds of micro-experiences, mapping these stimuli requires deep empathy and strategic thinking.

The program teaches how to truly “step into the customer’s shoes” in order to view the experience from their perspective — a fundamental requirement for building meaningful connections and long-term loyalty.

The program covers the following domains: 

• The program covers the following domains: 
• Certified trainers according to the international CXPA network
• Mapping the customer experience
• Establishing meaningful connection and long-term customer loyalty
• Understanding the customer experience to build loyalty