Google Analytics 4 and Digital Marketing

The training program is designed to provide participants with a comprehensive understanding of GA4, the latest version of Google Analytics, aiming to enhance the evaluation and effectiveness of digital marketing strategies. 

During the program, participants will become familiar with key metrics and events, learn how to track visitor acquisition sources, analyze UTM parameters, assess user engagement levels, identify conversions, and monitor user journeys within the conversion funnel. 

Additionally, advanced settings and critical digital marketing KPIs will be presented, with particular emphasis on creating effective reports using the Google Looker Studio tool. 

Through this training, marketing professionals will acquire the essential skills to accurately monitor campaign performance, make data-driven decisions, and strengthen their organization’s overall online presence strategy. 

The program covers the following domains: 

• Comprehensive Training in GA4
• Familiarization with Key Concepts
• Tracking Conversions & Using the Conversion Funnel
• Introduction to Advanced Settings & Key Digital Marketing Metrics
• Creating Effective Reports